Marketing Automation for the Rest of Us: 6 App Integrations You Can Use To Personalize Your Marketing Now

marketing automationOnce you have started using a CRM app in your business, your thoughts begin to turn towards marketing automation. As more businesses add CRM and email marketing tools to their business operations, they begin to experiment with segmenting customers to allow for a more personalized communication.

Today’s business customer expects a more personalized experience. Research shared by Bernie Borges at Find and Convert found 2 in 5 consumers tend to unsubscribe from emails or unlike a Facebook page if they receive too many promotions that aren’t relevant to them. Poorly targeted promotional emails and communications reduces the likelihood of sales by 45%.

Marketing automation can feel like an overwhelming task for the average business, but it needn’t be as daunting as it appears. CloudWork’s integrations help you to break down your marketing workflow into manageable stages that can then each be automated. This technique lets you keep total control over your marketing workflow, while reducing the amount of duplicate data entry or administration support you need to resource to manage your communications. Continue reading

Field Service Optimization with Synchroteam

synchroteamGain the Field Service optimization advantage by using app integrations to smooth out your workflow and reduce double handling of data across your business operations.

Managing a Field Service office is one of the most difficult coordination tasks in business.

A typical Field Service Management workflow includes:

  • Responding to urgent customer requests
  • Allocating field service technician support
  • Matching technicians with the service equipment and repair machinery they need to do the job
  • Coordinating a mobile workforce
  • Keeping back-office systems up-to-date
  • …The list goes on.

On any given day, the average Field Service Manager feels like an octopus, juggling eight things at once. And then the phone rings with an urgent new task or a query about a job just completed…! Continue reading

10 Google Glass Integrations That Are Set To Change Business Forever

Google GlassWith the latest Google Glass presentations creating a buzz across the blogosphere (including in this article I wrote for Small Business Opportunities), developers have begun to get more of an idea of what will be possible using the Google Mirror API.

The Mirror API enables third-party apps to integrate with the new Google Glass technology, and already The New York Times, Evernote, Gmail and social network Path are providing examples of what will be possible.

Google is looking for integrations with apps that make use of immediate-data to “improve your life”, according to Glass advocate Timothy Jordan. Continue reading