Marketing Automation for the Rest of Us: 6 App Integrations You Can Use To Personalize Your Marketing Now

marketing automationOnce you have started using a CRM app in your business, your thoughts begin to turn towards marketing automation. As more businesses add CRM and email marketing tools to their business operations, they begin to experiment with segmenting customers to allow for a more personalized communication.

Today’s business customer expects a more personalized experience. Research shared by Bernie Borges at Find and Convert found 2 in 5 consumers tend to unsubscribe from emails or unlike a Facebook page if they receive too many promotions that aren’t relevant to them. Poorly targeted promotional emails and communications reduces the likelihood of sales by 45%.

Marketing automation can feel like an overwhelming task for the average business, but it needn’t be as daunting as it appears. CloudWork’s integrations help you to break down your marketing workflow into manageable stages that can then each be automated. This technique lets you keep total control over your marketing workflow, while reducing the amount of duplicate data entry or administration support you need to resource to manage your communications. Continue reading

Be Obama! Improve Email Engagement with a MailChimp CRM Integration: Step By Step

mailchimp crm integration 0Dominate the competition! Use these MailChimp CRM integration tips to by improve the effectiveness of your email campaigns.

Despite the advances of mobile apps, video-on-demand, Facebook posts, Google Glass predictions, and a constant stream of tweeting, email remains one of the most effective customer engagement strategies available to businesses. It is so effective, it has even been singled out as one of the factors that helped Barack Obama sweep to victory for a second Presidential term in the US elections of November 2012. For ecommerce vendors, 2 out of every 3 email recipients who open an email usually buy – that is, around 67% of your engaged subscribers!

SaaS apps like MailChimp offer our businesses a sophisticated email marketing tool that can be up and running with a few clicks. Meanwhile, contact relationship management (CRM) apps are becoming the spinal column for any business’ operations, as more and more competing businesses take a lean entrepreneur approach that prioritizes creating a personalized experience for every customer.

With these two app tools, you can consistently build on effective email marketing strategies, and create a personal experience whenever you are in contact with a customer (be it via email, phone or in person). To achieve this, you need a MailChimp CRM integration that gives you at-a-glance information on which lists your contacts are subscribed to and whether these potential customers have responded to your previous email offers by opening and clicking on your links. Continue reading

Import Data and Sync Your Apps! Step-By-Step Part 2

import dataThe second part of our tutorial focuses on how to import data between Google Calendar and your other apps.

We have already looked at the best way to use a CSV import to copy all your existing contact data from one app to another. Part One of our tutorial focused on moving subscriber and customer data from apps like FreshBooks and MailChimp to a CRM app like Zoho CRM.

If you are getting started with apps integration, it sometimes makes sense to import all your existing data so your apps are in sync. Then you can use app integrations from our ever-growing catalog to keep all your data updated and connected going forward. You will only ever have to do this import data process once, and after that CloudWork will look after all your data syncing needs.

Now lets look at how to import data:

  • From a CRM, like Salesforce, SugarCRM, Zoho CRM, Highrise or Capsule CRM to Google Calendar
  • From Google Calendar to another app, for example, the time tracking app like Toggl. Continue reading

10 Google Glass Integrations That Are Set To Change Business Forever

Google GlassWith the latest Google Glass presentations creating a buzz across the blogosphere (including in this article I wrote for Small Business Opportunities), developers have begun to get more of an idea of what will be possible using the Google Mirror API.

The Mirror API enables third-party apps to integrate with the new Google Glass technology, and already The New York Times, Evernote, Gmail and social network Path are providing examples of what will be possible.

Google is looking for integrations with apps that make use of immediate-data to “improve your life”, according to Glass advocate Timothy Jordan. Continue reading

Sync Google Contacts with Your CRM and Business Apps: Step By Step

sync google contacts1Learn how to sync Google Contacts with your CRM application and other business apps in this step-by-step tutorial. We help you put customers at the heart of your business operations with these new CloudWork integrations.

All industries – from retail to 3D printing and everything in between – are currently grappling with the customer-centric nature of doing business. Today’s technologies and market innovations are creating the expectation for a personalized approach to each client’s needs. Business leaders across all sectors would do well to consider how to make use of insights from the lean entrepreneur to put the customer experience at the core of their business model. Continue reading

How to Track All Your Clients With a CRM Integration

crm integration use case

Meet John, a sales person at SmallCo who finds his online CRM very handy to keep track of his prospects and clients. John systematically adds any piece of information he is aware of about his clients on his CRM.

The problem is, when Mary from ClientCo calls him he has no idea that she has received a promotional offer from the marketing team. And worse, that Mary has not paid her last three invoices. He also does not know that she opened a ticket with the support team about a delivery problem and that she sent an email rant to John´s boss just this morning.

In other words, John has only a narrow view of his clients, his view. But Mary is also interacting in different ways with other people at SmallCo and she has a different view of John´s company, hers!

So when John and Mary talk, they don´t really understand each other  because they don´t share the same view. Mary is frustrated and so is John.

Does this scenario sound familiar? I bet it does! Have you ever missed a sale or lost a client just because you were not aware of what happened?

How would John feel about tracking all of Mary´s interactions with SmallCo, just inside his favorite CRM app easily and simply? How would you feel?

Continue reading