Sometimes a business marketing campaign is time sensitive and in limited supply: A restaurant wants to offer a dinner promotion over the holidays, an event planner wants to invite guests to a function next weekend, an online merchant wants to move some overstocked items before the next shipment arrives…
But how many people has your promotion already reached?
Do you need to ramp up efforts, or have enough people seen your offer that you are sure to get even a modest engagement?
How do you balance additional marketing efforts against what you can deliver if suddenly everyone wants a piece of the discounted action? Continue reading