Marketing Automation for the Rest of Us: 6 App Integrations You Can Use To Personalize Your Marketing Now

marketing automationOnce you have started using a CRM app in your business, your thoughts begin to turn towards marketing automation. As more businesses add CRM and email marketing tools to their business operations, they begin to experiment with segmenting customers to allow for a more personalized communication.

Today’s business customer expects a more personalized experience. Research shared by Bernie Borges at Find and Convert found 2 in 5 consumers tend to unsubscribe from emails or unlike a Facebook page if they receive too many promotions that aren’t relevant to them. Poorly targeted promotional emails and communications reduces the likelihood of sales by 45%.

Marketing automation can feel like an overwhelming task for the average business, but it needn’t be as daunting as it appears. CloudWork’s integrations help you to break down your marketing workflow into manageable stages that can then each be automated. This technique lets you keep total control over your marketing workflow, while reducing the amount of duplicate data entry or administration support you need to resource to manage your communications. Continue reading

Manage Customer Service Workflow – The Desk.com Example

deskcom integrations 1Using CloudWork integrations, you can manage customer service workflow across your business processes: from initial request to on-site support resolution.

Customer service starts with managing your contacts from day one through to providing each customer with the timely, responsive service they need to help them stay focused on their goals. You want your business customers to get on with what they are doing – not spend their time managing their relationship with you. We have a range of integrations that can help your customer service workflow run smoothly. Let’s look at some examples using Desk.com as a central app. Continue reading